SBI Life and Paschim Banga Gramin Bank sign a bancassurance agreement

Bancassurance agreement has been reached between the Paschim Banga Gramin Bank and SBI Life Insurance enhancing the region's access to life insurance solutions.

A bancassurance agreement has been reached between the Paschim Banga Gramin Bank and SBI Life Insurance. Through the cooperation, SBI Life’s assortment of protection, wealth development, credit life, annuity, and savings products will be made available at all Paschim Banga Gramin Bank branches throughout West Bengal, therefore enhancing the region’s access to life insurance solutions.

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Arun Kumar Patra, general manager of Paschim Banga Gramin Bank, and Jayant Pandey, regional director of SBI Life, both signed the contract. An agreement between a bank and an insurance firm known as “bancassurance” enables the latter to market its products to the clients of the lender.

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