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Swachhotsav: A 3-week Women Led Swachhata Campaign launched by MoHUA

Union Housing and Urban Affairs Minister Hardeep Singh Puri launched ‘Swachhotsav’, a three-week women-led swachhata campaign under the Swachh Bharat Mission (Urban). Series of events and activities will be organized across cities to celebrate women from all walks of life.

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More About The Swachh Bharat Mission (Urban):

According to the ministry, at the launch, the first edition of Women Icons leading Sanitation and Waste Management (WINS) Challenge-2023 was also announced.  The WINS Challenge-2023 will recognise high-impact women entrepreneurs or women-led enterprises working to achieve urban swachhata. The nominations for the WINS Awards-2023 will begin on the International Women’s Day.

In the statement, the ministry said that the ‘Swachhata Yatra’ will kick-off on March 10 and will conclude on March 30, which has been declared as International Day of Zero Waste by the United Nations General Assembly.  Representatives of 34 states and Union Territories will be travelling to 24 states and UTs as part of the yatra, it said.

Aim of this Swachh Bharat Mission (Urban):

  • The campaign aims to recognise and celebrate the transition from women in sanitation to women-led sanitation.
  • A series of events and activities will be organised across cities to celebrate women from all walks of life, who will provide leadership in making the mission of garbage free cities (GFC) a success.

Significance of the Swachh Bharat Mission (Urban):

  • It is a one-of-a-kind inter-state peer learning initiative that will encourage members of Area Level Federations (ALF) or Self-Help Groups (SHG) to travel to selected cities as ‘Swachhata Doots’.
  • Also, during the yatra, Women Self Help Groups (SHGs) will be invigorated to vow their commitment to the vision of ‘Garbage-Free Cities’ through the pledge for swachhata.

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