‘Tawi Festival’ In Jammu To Kick Off On March 1, 2024, For Four Days

Women Self-Help Groups (SHGs) under the umbrella of the Jammu & Kashmir Rural Livelihoods Mission (JKRLM) are poised to make a significant mark at the upcoming 4-day ‘Tawi Festival’ in Jammu. This endeavor aims to spotlight the rich tapestry of art forms and cultural heritage of the region while highlighting the skills and creativity of local artisans.

Showcasing Talent and Heritage

• The initiative, in collaboration with the Amar Mahal Museum and Library (AMML), is designed to provide a platform for these women to exhibit their talents and achieve economic empowerment.
• Around 35-40 SHGs from Jammu, Samba, and Udhampur districts will be participating in this cultural extravaganza.

Diverse Offerings

• Eight stalls have been allocated to SHG members, comprising six food stalls offering delicacies such as Rajma/Rice and Kalari, alongside other Dogra cuisines.
• Furthermore, two handicraft stalls will feature a range of products, including calico/crochet items, organic soaps, spices, pottery, and lemongrass products.

Empowering Women Entrepreneurs

• Indu Kanwal Chib, Mission Director of Jammu & Kashmir Rural Livelihoods Mission (JKRLM), highlighted the significance of women’s participation in this grand event.
• She emphasized that the Tawi Festival provides a significant platform for women SHGs to showcase their talents and crafts, facilitating networking opportunities and spotlighting their entrepreneurial spirit and innovative products.

Promoting Cultural Heritage and Entrepreneurship

• The collaboration between JKRLM and AMML for the Tawi Festival underscores a commitment to support women entrepreneurs and promote the cultural heritage of Jammu.
• This collaboration offers women SHGs the opportunity to connect with potential customers, garner recognition for their skills, and boost their entrepreneurial spirit.

Gratitude and Recognition

• Dr. Jyotsna Singh, Director of Amar Mahal Museum and Library, expressed her delight in welcoming rural businesswomen from JKRLM to the festival.
• She lauded their representation of the districts of Samba, Jammu, and Udhampur, showcasing traditional varieties and adding charm to the event while celebrating their talents and the cultural richness of the region.

Preserving Heritage, Creating Livelihoods

• Initiatives like the Tawi Festival aim to preserve cultural heritage while creating avenues for sustainable livelihoods for women entrepreneurs.
• Through showcasing their talents at the festival, SHGs have the opportunity to connect with potential customers, garner recognition for their skills, and boost their entrepreneurial spirit.