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WhatsApp launched SMBSaathi Utsav to support small businesses

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Whatsapp launched SMBSaathi Utsav initiative which aims to support small businesses by helping them to adopt digital mediums like Whatsapp Business App. Utsav has started the initiative with a pilot in Jaipur’s Johri Bazaar and Bapu Bazaar where over 500 small businesses are being trained. The initiative was launched in the collaboration with Josh Talks. The SMBSaathi Utsav is the second phase of the SMBSaathi campaign.

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Key points:

  • To help these businesses revive from this downturn, WhatsApp launched the SMBSaathi initiative earlier this year, which showcased inspiring stories of business owners across India who pivoted to digital ways of doing business during the pandemic.
  • For many of these businesses WhatsApp was their first digital gateway and an easier and more effective alternative to building and maintaining a website. The SMBSaathi Utsav is the second phase of the SMBSaathi campaign.
  • As part of the SMBSaathi Utsav, trained volunteers are providing one-on-one digital training to businesses in Johri Bazar and Bapu Bazaar in Jaipur.
  • These trainings involve educating the business owners about building a digital presence on the WhatsApp Business App to help them better manage incoming leads and queries, build a product/services showcase and market to key audiences using online tools.

Important takeaways for all competitive exams:

  • WhatsApp Founded: 2009;
  • WhatsApp CEO: Will Cathcart;
  • WhatsApp Headquarters: Menlo Park, California, United States;
  • WhatsApp Acquisition date: 19 February 2014;
  • WhatsApp Founders: Jan Koum, Brian Acton;
  • WhatsApp Parent organization: Facebook.

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