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YouTube creators Ecosystem contributes over Rs 10,000 cr to India’s GDP in 2021

YouTube creators contributes over Rs 10,000 cr to India’s GDP: According to a statement released on Monday by YouTube, the Google-owned company, YouTube’s creative ecosystem supported more than 750,000 full-time equivalent jobs in India in 2021 and added more than Rs 10,000 crore to the GDP of the nation. The business also disclosed that Courses, a new product that will provide viewers a greater learning experience and creators a new opportunity to monetize their work, would launch in beta in 2023.

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YouTube creators contributes over Rs 10,000 cr to India’s GDP: Key Points

  • According to the results of the most recent Oxford Economics study by YouTube, billions of people around the world now watch content produced by Indian YouTube creators.
  • The ability to monetize their work has been made possible thanks to this, enabling many creators to turn their interests into enduring careers.
  • In order to produce and promote reliable content covering more than 100 medical conditions in Hindi, Marathi, Tamil, Telugu, Kannada, Gujarati, Bengali, and English, YouTube said it would increase its efforts to collaborate with more healthcare organisations, including Narayana, Manipal, Medanta, and Shalby.

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YouTube to assist partners

  • According to the YouTube business, it would also assist partners in achieving scale and efficiency in the production of multilingual content.
  • In order to give viewers in-depth, structured learning experiences, skilled artists in India may start giving paid or free Courses in the coming year on YouTube.
  • Courses on YouTube will not only help audiences have richer educational experiences, but they will also give creators a new way to make money.

According to YouTube, other companies, including LearnoHub, Speak English With Aishwarya, and Telusko, will create academic and practical courses in several Indian languages during the beta period.

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YouTube: Important Takeaways

  • Director, India, YouTube: Ishan John Chatterjee
  • Director-South, SouthEast Asia and APAC Emerging Markets, YouTube: Ajay Vidyasagar

 

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