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Govt Unveils 4 Transformative Portals For Modernizing Media

In a move to redefine India’s media landscape, Union Minister Anurag Singh Thakur launched four portals aimed at fostering a more conducive business environment, enhancing transparency in government communication, and providing easy access to authentic government videos.

Government’s Recognition for Ease of Doing Business

  • Minister Thakur highlighted the government’s achievements in improving the ease of doing business, acknowledged by international indices such as the World Bank’s Ease of Doing Business Index and the Logistic Performance Index.
  • Platforms like the Government e-Marketplace (GeM) were cited as evidence of the government’s commitment to fostering competition for MSMEs and small businesses.

Revolutionary Portals for Efficiency

The four portals launched signify a leap towards enhancing efficiency and transparency in government operations.

  • Press Sewa Portal: Developed under the Press and Registration of Periodicals Act, 2023 (PRP Act, 2023), this portal automates the process for newspaper registration and related procedures. Its features include online application filing, real-time tracking, and a module for District Magistrates to manage applications.
  • Transparent Empanelment Media Planning and eBilling System: Introduced for the Central Bureau of Communication (CBC), this system streamlines media planning processes and offers an ERP solution for the media industry. Features include automated empanelment, media planning, billing, and a mobile app for partners.
  • NaViGate Bharat Portal: Developed by the New Media Wing of the Ministry, this portal serves as a unified bilingual platform hosting videos on the government’s development and citizen welfare measures. It offers navigation, categorization, video playback, and search functionality.
  • National Register for LCOs: This portal aims to centralize the registration of Local Cable Operators (LCOs), promising an organized cable sector. With online registration facilities and a national register for LCOs, it paves the way for service and convenience for cable operators.

A Leap Towards a Transparent and Efficient Future

  • The launch of these portals marks a milestone in India’s journey towards a more transparent, efficient, and business-friendly environment.
  • As India continues to make strides in governance and economic reforms, these initiatives reaffirm the government’s commitment to leveraging technology for the benefit of its citizens and businesses.

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