Hero MotoCorp has unveiled a new brand “Vida”, (Vida means life) for its emerging mobility solutions and upcoming electric vehicles. Vida brand has been unveiled by Dr Pawan Munjal, Chairman and CEO of Hero MotoCorp, on March 3, 2022, in Dubai. He also announced a $100 million Global Sustainability Fund that will help the company to nurture more than 10,000 entrepreneurs on ESG solutions.
The first electric vehicle under the Vida brand will be officially unveiled on July 1, 2022, to coincide with the birth anniversary of Dr Brijmohan Lall, Chairman Emeritus of Hero MotoCorp.
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