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IOA ropes in Adani Group as sponsor for Tokyo Olympics

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The Indian Olympic Association has roped in Adani Group as a sponsor for the Indian contingent at the ongoing Tokyo Games. IOA secretary general Rajiv Mehta, who is in Tokyo, announced the development.

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The IOA had earlier entered into sponsorship deals with various private entities, including dairy giant Amul, mobile gaming platform MPL Sports Foundation, JSW Sports among others. IOA had inked the deals after dropping Chinese sportswear brand Li Ning as the Indian team’s official kit sponsor for the Tokyo Olympics and stating that the country’s athletes will wear unbranded apparel during the Games.

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