Public sector bank Punjab and Sind Bank (PSB) has partnered with SBI Card to launch co-brand credit cards for the bank’s customers. PSB has also entered the credit card market as a new product segment in its portfolio as a result of this collaboration. Three card variants—the PSB SBI Card ELITE, PSB SBI Card PRIME, and PSB SimplySAVE SBI Card—have been launched by both partners. This collaboration also marks the entry of PSB into ‘credit cards’ as a new product segment under the bank’s portfolio.
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More About This:
The joining price for the PSB SBI Card ELITE is Rs 4,999 plus taxes, the PSB SBI Card PRIME is Rs 2,999 plus taxes, and the PSB SimplySAVE SBI Card is Rs 499 plus taxes. The PSB SBI Cards ELITE and PRIME will be offered on the VISA platform, while the PSB SimplySAVE SBI Card will be offered on the RuPay network.
Significance of This Development:
SBI Card ELITE and PSB SBI Card PRIME have been designed to offer lifestyle privileges and best in class experience to premium and mass premium customers, respectively. PSB SimplySAVE SBI Card offers rewarding experience to value conscious customers through accelerated rewards and benefits on their spending.
This co-branding tie up will offer the customers a much rewarding and delightful shopping experience with attractive offers. This exciting proposition will help the Bank in better brand building and also in augmenting the business.
These variants have been launched to cater to the spending needs of the customers of PSB across mass, mass premium and premium segments.
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