It is celebrated on 15 March across the world annually to spread awareness about the rights of consumers and their needs.
A special message was sent by President John F Kennedy to the US Congress on 15 March, 1962 and so the day was inspired by him. In the message he formally addressed the issue of consumer rights. To do so, he was the first leader.
The history behind the World Consumer Rights Day is that the first consumer movement was observed in 1983 and since then every year it is observed to mobilize an action on important issues and campaigns.
The theme of World Consumer Rights Day 2021 is ‘Tackling Plastic Pollution’. It will raise awareness and engage consumers globally to adopt and promote more sustainable practices. The last year theme was ‘The Sustainable Consumer’. This year the campaign will also focus on the central role that consumer advocates governments and businesses can play in tackling the global plastic pollution crisis.
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Who is a consumer and types?
Consumer is one who purchase the product for his or her own need and consumes it. He or she can not resell the product or service but consumer it to earn his or her livelihood and self-employment.
Types of consumer:
Commercial Consumer, Discretionary Spending Consumers, Extroverted Consumer and Inferior Goods Consumer