IIT Madras startup launches ‘mooPay’ for dairy farmers in Rajasthan

The IIT-Madras incubated dairy-tech startup, “Stellapps” has launched a first-of-its-kind, fully-automated direct payment platform, ‘mooPay’, for dairy farmers in Rajasthan. The Digital technology solutions provider Stellapps is a first of its kind end-to-end dairy technology solutions company of India. It is also one of the technology pioneers of the World Economic Forum (WEF).

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About “mooPay”:

  • mooPay is a payment gateway for dairies and dairy farmers where the dairy officials can transfer milk payments digitally to member farmers from the dairies’ existing bank account to farmers’ savings bank account.
  • Directly depositing payments in farmers’ bank accounts will help enhance farmer savings and will also build farmer loyalty to the dairy.
  • This will remove the risks and costs of transferring money in cash to hundreds of thousands of farmers in hundreds of villages.

Important takeaways for all competitive exams: 

  • Stellapps CEO: Ranjith Mukundan
  • Stellapps headquarters: Bengaluru, Karnataka.

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