Cultino Agrotech Pvt Ltd, which runs agritech app Krishi Network has roped in film actor Pankaj Tripathi as a brand ambassador, with a view to reaching out to farmers to its app. Tripathi’s background as a farmer resonates with the platform’s aim to aid farmers to grow their profits by offering them solutions to critical decisions. The app is currently available in Hindi, Marathi, Punjabi, and English, and is planned to be launched in other languages soon.
The startup plans to use the fresh funds to boost their artificial intelligence-based technology platform across India. Founded by IIT Kharagpur alumni Ashish Mishra and Siddhant Bhomia, Krishi Network leverages the growing rural internet penetration to create a platform that eases information accessibility for farmers and enables them to generate higher profits from their land.