Microsoft strikes a deal to make Xbox PC video games available on the Boosteroid cloud gaming platform, its latest move to appease antitrust regulators scrutinising its purchase of game maker Activision Blizzard.
More About The Microsoft’s deal with Boosteroid:
The US tech giant said the 10-year agreement would also include Activision Blizzard titles like the popular Call of Duty franchise if or when the acquisition gets approved.
Significance of this deal:
Microsoft aims to boost its firepower in the booming videogaming market against leaders Tencent and Sony, and lay the base for its investment in metaverse.
Also, Microsoft has been announcing new partnerships as it tries to persuade regulators in the U.S. and Europe to allow the $69 billion all-cash transaction to go through.
Microsoft and Boosteroid:
Ukraine-based Boosteroid’s access to Call of Duty is conditional on regulatory approval for the Activision deal. The agreement will also bring Microsoft’s Xbox PC games to Boosteroid’s cloud gaming platform.
Microsoft’s Push towards bigger deal:
Microsoft has similar licensing deals with Nvidia, Nintendo and U.S. distributor Valve Corp, owner of the world’s largest video game distribution platform, Steam.
EU antitrust regulators are expected to approve Microsoft’s takeover of Activision conditional on such licensing deals. The UK watchdog however could be more difficult to convince.
In addition to Ukraine, Boosteroid also has gamers in the United States, the United Kingdom and EU countries.
- India’s digital payments market will more than triple to 10 trillion by 2026
- Singapore Airlines receives 25.1% stake in Air India group after investing $267 mn