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NSDC and Coca-Cola India Launch ‘Super Power Retailer Program’ to Empower Retailers

In a significant move to empower the retailer community in the states of Odisha and Uttar Pradesh, the National Skill Development Corporation (NSDC), operating under the Ministry of Skill Development & Entrepreneurship (MSDE), has joined forces with Coca-Cola India. Together, they have announced the launch of the ‘Super Power Retailer Program’ under the Skill India Mission, with its pilot phase initiated in Odisha. This collaborative initiative seeks to provide essential training to retailers, equipping them to expand their businesses and enhance consumer experiences, ultimately strengthening India’s economy.

The ‘Super Power Retailer Program’ marks a crucial step toward uplifting and empowering retailers in Odisha and Uttar Pradesh. Through this collaborative effort between NSDC and Coca-Cola India, retailers will gain the skills and knowledge required to thrive in the competitive retail sector. This initiative is not only a milestone in Skill India’s mission but also a significant contribution to India’s economic growth by strengthening its workforce and supporting small and micro retailers in their business endeavors.

Key Players Present at the Announcement

The formal announcement of this pivotal partnership was made in the presence of notable dignitaries:

  • Shri Dharmendra Pradhan, Union Minister for Education and Skill Development & Entrepreneurship
  • Ved Mani Tiwari, Chief Operating Officer (COO), NSDC
  • Sanket Ray, President, Coca-Cola India & Southwest Asia

Empowering Retailers for Economic Growth:

The Super Power Retailer Program is designed to empower retailers and plays a vital role in the Skill India Mission’s efforts to bolster the workforce and contribute to India’s economic growth. The program focuses on enhancing the capacity and capabilities of retailers in the modern retailing sector. Its primary objectives include:

1. Training Small and Micro Retailers:

Equipping small and micro retailers with knowledge and skills that help them understand consumer behaviors and preferences.
Providing retailers with the necessary skills, tools, and techniques to thrive in the ever-evolving retail landscape and promoting best practices.

2. Industry-Specific Skills:

  • Offering industry-specific training in areas such as customer management, inventory and stock management, financial management, and more.
  • Tailoring training to meet the specific needs of retailers, making them proficient and knowledgeable in their field.

Training Format:

The Super Power Retailer Program will provide a comprehensive 14-hour training experience:

  • Two hours of classroom sessions for in-person learning.
  • Twelve hours of digital training, accessible through an app-based Learning Management System (LMS) on mobile and handheld devices.
  • Multimedia approach, combining videos, texts, and experienced trainers to facilitate effective learning.
  • Participants will receive a certificate upon the successful completion of classroom, online training, and assessment modules.

Partnership Details:

Under this partnership, NSDC will extend its support to Coca-Cola India in various ways:

  • Expanding the program’s reach on Skill India Digital (SID) by creating and refining training content aligned with industry-specific skill requirements.
  • Facilitating the recruitment of trainers for program implementation.
  • Ensuring a seamless learning experience by providing the necessary training infrastructure.

Important takeaways for all competitive exams: 

  • NSDC Founded: 31 July 2008;
  • NSDC  Headquarters: New Delhi;
  • NSDC  CEO: Mr. Ved Mani Tiwari.

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