Global sports brand Puma India has extended partnership with former Indian cricketer Yuvraj Singh, who has been associated with the brand for over a decade. Moving from cricket to the fast lane, Yuvraj will now be seen in a new avatar as the face of Puma Motorsport in India, showcasing his passion for fast cars and sports-inspired fashion. With this, Yuvraj has joined the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt.
Globally, Puma is associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport and Porsche Motorsport. With India being one of the biggest markets for Puma motorsport, the brand looks to capitalise on the growing demand for streetstyle products inspired by performance gear.