Vodafone Idea has announced its new unified brand identity by renaming all its products under a new name and logo “Vi”. The Beleaguered telecom operator, announced the rebranding of the company through a virtual platform. The integration into one brand is believed to be the company’s efforts to reduce the cost of maintaining two brands.
The rebranding also comes at a time when Vodafone Idea has seen its user base falling from 408 million at the time of the merger to 280 million at the end of June 2020. With Vodafone focusing on premium urban brand, Idea has been a mass rural-focused brand. Following the merger, the urban-rural appeal of the two brands took a hit.
VI is built to be strong, ever-dependable, agile, intuitive and a brand in tune with the needs of the customers in these ever-changing times. It is designed to help customers move ahead in life, for a better today and a brighter tomorrow.