Bharat Petroleum Corporation Ltd (BPCL) launched (after pilot test) an AI-enabled chatbot, named Urja to provide its customers with a platform for seamless self-service experience and faster resolution of queries/issues. URJA is the first such chatbot in the oil and gas industry in India. URJA has been launched under the Project Anubhav of BPCL and it currently supports 13 languages.
With the objective of making BPCL’s customer interface comprehensive and integrated digitally, Urja, the chatbot is now available on the company website for any queries for both B2B & B2C. Under Project Anubhav, Urja represents an integrated communication platform that connects all BPCL communication to any channel, unifying all customer touchpoints with a single and cohesive voice.
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