The Union Minister of Agriculture and Farmers’ Welfare, Narendra Singh Tomar launched a portal ‘Madhukranti’ and Honey Corners on April 07, 2021, with the aim to bring an increase in income of farmers, employment generation and increase in exports. Madhukranti portal is an initiative of the National Bee Board (NBB). The portal is being developed for online registration to achieve traceability source of Honey and other beehive products on a digital platform.
The portal will also check the source of adulteration and contamination in honey. It will have an end-to-end record to track the source of honey. Honey Corner is a specially designed space in National Agricultural Cooperative Marketing Federation of India Ltd (NAFED) stores dedicated to the sale of honey.