NeoGrowth Credit Pvt. Ltd, a lender to small businesses, has announced the appointment of cricketer Ajinkya Rahane as its brand ambassador. The agreement is for a year which can be extended further. Rahane will feature in a campaign slated to be released in the first week of April, which will talk about the ease of procuring loans through NeoGrowth for small businesses. The campaign “Keeping it simple” will show the day-to-day struggles of small businesses while scaling up and how NeoGrowth can help them overcome them.