RBI ropes in Punjabi rapper for awareness campaign on cyber fraud

The RBI has roped in Punjabi singer-rapper Viruss in its public awareness campaign. The campaign also includes Viruss’ popular 2017 Indie hit ‘Bam Bhole’ that was recreated for Akshay Kumar-Kiara Advani starrer Laxmii. As cyber frauds continue to increase, the Reserve Bank of India has undertaken an unusual measure to spread awareness.

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About the awareness campaign:

  • The apex bank that has been very active on social media since the lockdown urges tech-savvy netizens to stay alert or ‘satark’ against common fraudsters and cybersecurity threats, including in UPI.
  • The RBI has been running the campaign ‘RBI Kehta Hai’ on social media accounts since 2016 but has never been accompanied by peppy music.
  • Since 2016 when it created the tagline RBI Kehta Hai, the central bank’s communication has been centred on financial literacy and public awareness towards frauds, etc.
  • The bank uses social media to talk about the facilities it offers for senior citizens, cybersecurity, digital banking, and setting limits on card transactions.

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