RBI ropes in Punjabi rapper for awareness campaign on cyber fraud

The RBI has roped in Punjabi singer-rapper Viruss in its public awareness campaign. The campaign also includes Viruss’ popular 2017 Indie hit ‘Bam Bhole’ that was recreated for Akshay Kumar-Kiara Advani starrer Laxmii. As cyber frauds continue to increase, the Reserve Bank of India has undertaken an unusual measure to spread awareness.

Buy Prime Test Series for all Banking, SSC, Insurance & other exams

About the awareness campaign:

  • The apex bank that has been very active on social media since the lockdown urges tech-savvy netizens to stay alert or ‘satark’ against common fraudsters and cybersecurity threats, including in UPI.
  • The RBI has been running the campaign ‘RBI Kehta Hai’ on social media accounts since 2016 but has never been accompanied by peppy music.
  • Since 2016 when it created the tagline RBI Kehta Hai, the central bank’s communication has been centred on financial literacy and public awareness towards frauds, etc.
  • The bank uses social media to talk about the facilities it offers for senior citizens, cybersecurity, digital banking, and setting limits on card transactions.

Find More Banking News Here


Download success!

Thanks for downloading the guide. For similar guides, free study material, quizzes, videos and job alerts you can download the Adda247 app from play store.


Leave a comment

Your email address will not be published. Required fields are marked *