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Atmanirbhar Bharat Abhiyan: A Comprehensive Overview

Amid the COVID-19 pandemic, India’s Prime Minister Narendra Modi unveiled the Atmanirbhar Bharat Abhiyan (Self-Reliant India Campaign) on May 12, 2020. This ambitious initiative aims to transform the crisis into an opportunity by promoting local manufacturing, reducing import dependency, and fostering economic resilience.

Five Pillars of Self-Reliance

The Atmanirbhar Bharat Abhiyan is structured around five pillars: Economy, Infrastructure, System, Vibrant Demography, and Demand. Through these pillars, the campaign seeks to create a self-reliant India, capable of withstanding global economic shocks and fostering sustainable growth.

Key Schemes Driving Self-Reliance

To achieve its objectives, the Atmanirbhar Bharat Abhiyan has introduced several key schemes:

1. Pradhan Mantri Garib Kalyan Yojana (PMGKY)

Objective: Support the poor and vulnerable during the COVID-19 pandemic.


  • Direct cash transfers to women, elderly, and farmers.
  • Free food grain distribution for three months.
  • Increased wages under MGNREGA.

2. Emergency Credit Line Guarantee Scheme (ECLGS)

Objective: Provide additional funding to MSMEs and businesses.


  • Collateral-free loans up to ₹3 lakh crore.
  • 100% credit guarantee cover to banks and NBFCs.
  • Interest rate caps for borrowers.

3. Pradhan Mantri Street Vendor’s AtmaNirbhar Nidhi (PM SVANidhi)

Objective: Facilitate working capital loans for street vendors.


  • Initial working capital of up to ₹10,000.
  • Incentives for digital transactions.
  • Interest subsidies on timely repayment.

4. Production Linked Incentive (PLI) Scheme

Objective: Boost domestic manufacturing in key sectors.


  • Incentives based on incremental sales from products manufactured in domestic units.
  • Focus on sectors like electronics, pharmaceuticals, automobiles, and medical devices.

5. Garib Kalyan Rojgar Abhiyaan

Objective: Provide employment and create infrastructure in rural areas.


  • 125 days of employment to migrant workers.
  • Focus on 116 districts in six states.
  • Projects related to rural housing, road construction, and plantation.

6. One Nation One Ration Card (ONORC)

Objective: Ensure food security for migrant workers and their families.


  • Nationwide portability of ration cards.
  • Access to subsidized food grains from any Fair Price Shop in India.
  • Integration of states and Union Territories under the Public Distribution System (PDS).

7. Agriculture Infrastructure Fund

Objective: Build community farming assets and post-harvest agriculture infrastructure.


  • ₹1 lakh crore fund for agricultural infrastructure projects.
  • Long-term debt financing facility.
  • Interest subvention and credit guarantee.

Transforming India into a Manufacturing Powerhouse

The Atmanirbhar Bharat Abhiyan aims to transform India into a global manufacturing hub, enhance its export capabilities, and create a robust and self-sustaining economy. The successful implementation of these schemes is expected to generate employment, stimulate economic growth, and make India self-reliant in critical sectors.

The campaign has already shown positive results in various sectors. For instance, the PLI scheme has attracted significant investments in electronics and pharmaceuticals, while the ECLGS has provided much-needed liquidity to MSMEs, helping them sustain operations during challenging times.

As India commemorates important days that symbolize its progress and aspirations, the Atmanirbhar Bharat Abhiyan stands as a testament to the nation’s resilience and determination to emerge as a self-reliant global powerhouse.

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